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Emotional Intelligence for IT Professionals by Emília M. Ludovino

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Purpose

The corporate purpose of your organization is the company's core raison d`être. It is the underlying objective that unifies investors, partners, employees, and customers at the same time and embodies its role in the broader economic, societal, and environmental context. Your corporate purpose statement needs to inspire your staff, so they can give their very best when working for you. It is through the purpose statement that you can make them feel part of the organization and part of your vision and mission. Belonging is a very powerful emotion. An organization thrives faster when it is able to please its investors, partners, employees, and customers. Often, the corporate purpose is communicated through a company's mission or vision ...

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