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They Don’t Know What They’re Missing: Flipping the Status Quo on Its Head

For Liazon or any other private exchange operator, the greatest competition isn’t other businesses providing benefits marketplaces, but the status quo itself. And this isn’t surprising: There’s tremendous comfort in the familiar, especially for employer teams trained on systems established decades earlier and still in use, despite how flawed they might be.

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When it comes to health and other employee benefits, the status quo at midsized and large companies largely remains the employer-mandated plan, chosen and managed by human resources and offering little to no transparency ...

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