5

Employers Find Skin in the Game

The following are some vignettes based on conversations with employers who have used Liazon exchanges:

• Housekeeping and maintenance workers gather around kiosks in the lobby of a resort on northwestern Florida’s Gulf coast, excitedly talking to on-site advisors as they are introduced to a benefits marketplace for the first time. A young groundskeeper watches a short video and then picks out a medical insurance plan with a high deductible and a health savings account, comfortable that what the system recommended is the right choice for him.

• A 35-year-old store manager sits at her kitchen table in Savannah, Georgia, with her husband speaking Spanish to an employee services representative at 7:30 p.m. In a few ...

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