chapter two
OBJECTIVES
THE PROS AND CONS OF FOCUSING ON EMPLOYEE ENGAGEMENT
Today there are many survey vendors and consultants who claim a strong link between employee engagement and improved business outcomes. This makes intuitive sense: if our employees aren’t engaged, how could they ever work the way we want them to? Don’t engaged workers equal productive workers? The answer is sometimes but not always.
Focusing your employee survey on engagement is highly recommended if there is a strong link between engagement and performance. Yet what we can measure on engagement typically is quite different than what we want to know, and that measurement can be linked to organizational performance only in certain settings that are the exception, not the ...
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