References

Chapter 1
  1. 1. Barrow, S. and Mosley, R. (2005) The Employer Brand. Wiley.
  2. 2. Deloitte (2014) Global Human Capital Trends 2014. Deloitte University Press.
  3. 3. Strack, R. et al. (2012) From Capability to Profitability. The Boston Consulting Group and WFPMA.
  4. 4. Walker, P. and Platt-Higgins, A, (2009) Employer Branding, A No Nonsense Approach. CIPD.
  5. 5. Minchington, B. (2006) Your Employer Brand – Attract, Engage, Retain. Collective Learning Australia. http://davidalee.com/
  6. 6. Ambler, T. and Barrow, S. (1996), The Employer Brand, Journal of Brand Management, Vol. 4, pp. 185-206.
  7. 7. Coupland, D. (1991) Generation X, Tales for an Accelerated Culture. St. Martin's Griffin.
  8. 8. LondonLovesBusiness.com (2013) ‘Securing Britain's Talent’, Autumn, p.24
  9. 9. Taylor, A. ‘McDonald's chips away at image as poor employer.’ Financial Times, April 20th 2006.
  10. 10. Taylor, S. (2010) ‘Resourcing and Talent Management’, CIPD, p.434.
  11. 11. Porter, M. (1996) ‘What is Strategy?’ Harvard Business Review, November.
Chapter 2
  1. 1. Gultekin, E. (2011) ‘What's the Value of your Employment Brand?' LinkedIn Talent Blog, December 1st.
  2. 2. Allen, D. (2008) ‘Retaining Talent: A Guide to Analyzing and Managing Employee Turnover.’ Society for Human Resource Management.
  3. 3. www.experiencepg.com (2013) PG Hiring Process.
  4. 4. Lee, D. (2010) Thoughts Over Coffee blog.
  5. 5. Singh, N. (2003) ‘Attracting Top Talent’, Conference Presentation
  6. 6. Kahneman, D. (2011) Thinking, Fast and Slow. Penguin Books.
  7. 7. Conference ...

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