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Employer Branding For Dummies by Lars Schmidt, Richard Mosley

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Introduction

When it comes to talent, business is a lot like sports: The teams with the best organization and players win, and these same teams attract the best players, keep them, and build franchises with the momentum to continue their success.

As the global competition for talent heats up, your organization must do more to attract, engage, and retain the talent it needs to succeed. One of the most effective ways to accomplish this goal is to build a strong employer brand — a reputation and proven track record for being a great place to work.

Follow our lead, invest the necessary time and effort upfront, and your organization will soon have an employer brand that does much of the heavy lifting required to attract, engage, and retain the most talented candidates in the workforce.

Already have an employer brand? Then this book is also for you. You can apply the same guidance presented in this book to fix a broken employer brand, build a better employer brand, or create a new employer brand from scratch. You also discover strategies for giving a global employer brand local relevance.

About This Book

Is your organization losing the talent contest? Are you disappointed with the applicants, struggling with high turnover, and plagued by employee disengagement? Then Employer Branding For Dummies is the book you need. With this book, you can begin to turn your situation around.

Organized in an easy-to-access format and presented in plain English, this book brings you up to speed with ...

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