IN THIS CHAPTER
Integrating employer branding with other branding efforts
Evaluating talent needs and opportunities
Pitching employer branding as a key to business success
Getting buy-in from the right people
If employer branding is a new concept for your organization, you have plenty of work to do to lay the groundwork that will make it a success. You need to
In this chapter, we set you on the path to building a strong employer brand by preparing yourself and other stakeholders in the organization for the difficult but rewarding work ahead.
Employer branding success depends on coordinated action ...