Employer Branding For Dummies

Chapter 2

Preparing for the Journey

IN THIS CHAPTER

Integrating employer branding with other branding efforts

Evaluating talent needs and opportunities

Pitching employer branding as a key to business success

Getting buy-in from the right people

If employer branding is a new concept for your organization, you have plenty of work to do to lay the groundwork that will make it a success. You need to

• Find the right fit for employer branding, so it aligns with everything else your organization is doing to achieve its goals.
• Evaluate what you’re doing well and not so well in terms of attracting, engaging, and retaining employees.
• Prove the potential value of employer branding to yourself and other key stakeholders.
• Get buy-in and a commitment to support your efforts from these same stakeholders.

In this chapter, we set you on the path to building a strong employer brand by preparing yourself and other stakeholders in the organization for the difficult but rewarding work ahead.

Finding Your Fit within the Overall Company Strategy

Employer branding success depends on coordinated action ...