O'Reilly logo

Employer Branding For Dummies by Lars Schmidt, Richard Mosley

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Part 3

Reaching Out through the Right Channels

IN THIS PART …

Formulate a recruitment marketing plan that identifies your target audience’s media preferences, achieves your recruitment objectives, and fits your budget.

Build an attractive and engaging career website and job microsites that showcase your employer brand and appeal to your organization’s target talent groups.

Establish a network of current and past employees who will advocate for your employer brand and refer highly qualified candidates.

Harness the power of social media outlets — including LinkedIn, Glassdoor, Facebook, Twitter, and Snapchat — to spread the word about what your organization offers employees.

Launch recruitment advertising campaigns to reap the benefits of search engine marketing, paid media channels, job boards, and more.

Turn your focus to college campuses, target the right schools, market to college grads, leverage the power of college career services and student media, and spend valuable face time with prospects.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required