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Employer Branding For Dummies by Lars Schmidt, Richard Mosley

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Chapter 11

Engaging Talent through Social Media

IN THIS CHAPTER

check Reinforcing your employer brand through social media

check Grasping the fundamentals of social media marketing

check Establishing a presence on LinkedIn, Facebook, Twitter, and more

check Maintaining a social presence by regularly posting compelling content

When it comes to finding jobs through social contacts, not much has changed; people have always networked socially and professionally to find great jobs and connect with first-rate employers. What has changed is how people socialize and network. Increasingly, people are spending more time connecting with personal and business contacts online and less time in person. And a large portion of the population networking online is made up of the tech-savvy talent in highest demand.

As always, to recruit top candidates, you need to be where they are and rise above the rabble. You need to establish a presence on the social media channels your targeted talent tune into, whether it’s Facebook, LinkedIn, Twitter, Snapchat, Glassdoor, some other channel, or all of the above. You need to offer something ...

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