IN THIS CHAPTER
Extending your reach with search engine marketing
Spreading the word through paid media channels
Doing more than posting openings on job boards
Engaging talent directly
In Chapter 5, we cover the basics of developing recruitment advertising campaigns — establishing campaign objectives, writing a creative brief, choosing the right creatives in your organization to work with, and writing attention-grabbing taglines. What we don’t cover in that chapter is how to execute your recruitment advertising campaigns. That’s where this chapter comes in.
In this chapter, you discover the various methods and channels through which you can execute an effective recruitment advertising campaign, including search engine marketing, paid media, job boards, and direct contact with candidates. We bring you up to speed on what your options are and provide the information and insight you need to choose the best methods and channels for your recruitment advertising campaigns. We also provide tips and other suggestions to help you get the ...