Employer Branding For Dummies

Chapter 15

Making a Positive Impression on Candidates

IN THIS CHAPTER

Funneling and screening candidates effectively and efficiently

Giving rejected applicants a positive brand experience

Warming up new hires before their first day

Fine-tuning your employer branding follow-through

Delivering an exceptional employer brand experience begins long before people join your organization and extends beyond your employees. It begins with your content marketing and recruitment advertising, when many candidates get their first glimpse of your organization and start to form their initial expectations. It then ramps up slowly as candidates submit applications and undergo screening — their first actual experiences with your organization.

If you receive plenty of applications from well-qualified candidates, your screening process may be brutal, but it can’t feel that way to prospective new hires. When candidates apply for a position, they’re often at their most vulnerable, and the application and screening process can be very emotional, particularly for those who don’t make the cut. To make a positive ...