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Employer Branding For Dummies by Lars Schmidt, Richard Mosley

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Part 5

Measuring the Success of Your Employer Branding Strategy

IN THIS PART …

Measure the immediate impact of your employer branding initiatives in terms of media reach and audience engagement.

Quantify the efficiency and effectiveness of your employer branding initiatives in terms of cost-per-hire, time-to-hire, and quality of hire.

Measure the longer-term impact of your employer branding efforts by examining brand awareness and reputation; employee engagement, performance, and retention; and overall brand vitality.

Fine-tune your employer branding activities to address changes in the talent market, and refresh, improve, and maintain your competitive edge.

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