Employer Branding Is the New Marketing Imperative
CMOs and their teams are uniquely well positioned to take a lead role in companies’ efforts to attract and retain both customers and top talent.
Brands are now knee-deep in social and political issues that, until recently, they wouldn’t have touched with a barge pole. Conventional wisdom has it that the increasing number of consumers motivated by social values is goading brands to support the greater social good. While there is some merit to that claim, there is arguably another equally powerful vector of change: the employee. For instance, after much waffling, Disney’s position against the state of Florida’s “Don’t Say ...
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