about the authors

JOSH BERNOFF is Senior Vice President, Idea Development, at Forrester Research and is responsible for identifying, developing, and promoting some of the company’s most influential and forward-looking ideas.

Josh is the coauthor of the BusinessWeek bestselling book Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), a comprehensive analysis of corporate strategy for dealing with social technologies. Abbey Klaassen of Advertising Age named it as the best book ever written on marketing and media, and Amazon’s editors put it in the top ten business books of the year. In 2008, the Society for New Communications Research picked Josh and his Groundswell coauthor Charlene Li as “visionaries ...

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