5. empowering customers with mobile applications

Cindie Parmelee is an old hand in the stock market. She started as a secretary in a brokerage house decades ago, back when buy and sell orders came by phone or mailgram. She learned the business inside and out. But as the connections to the stock market accelerated, so did her idea of what she could do with it. For the last six years she’s been a day trader working from her home in Atlanta, using a highly disciplined set of rules in a narrow set of high-volume NYSE stocks that earn enough to support her pretty well. After reviewing several brokers and systems, she settled on the trading setup from E*TRADE.

Her only problem was that her trading system and her PC had become a prison. If the market ...

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