Chapter 5: Increasing Online Visibility Using HubSpot's SEO Tool
The mastery of search engine optimization (SEO) is an art. Most people and companies understand the importance of implementing an SEO strategy, but it is often overlooked or not prioritized when building and executing a content strategy. Marketers often start producing blogs, redesigning their websites, and creating other pieces of content, such as e-books, white papers, and webinars, without giving any serious thought to SEO.
HubSpot, as the pioneer of inbound marketing, recognized the importance of including an SEO tool as part of their platform, so marketers can have it at the forefront of their marketing strategy. Using HubSpot's SEO tool as an integral part of your content ...
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