Chapter 10: Revive Your Database with HubSpot Email Marketing Tools
Email marketing is one of the most fundamental tactics within the inbound marketing toolkit. It is also one of the oldest forms of communication since the invention of the internet. Regardless of the many new shiny tools that have surfaced as customers became more sophisticated shoppers, it remains one of the most effective means of converting a prospect. Therefore, it is imperative for marketers and sales teams to understand how to effectively use this tool in order to maintain authentic conversations with their audience and, at the same time, not abuse this privilege by sending spammy content.
In this chapter, you will learn about the following topics:
- Building an effective ...
Get Empowering Marketing and Sales with HubSpot now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
