Chapter 12: Inbound or Outbound – Which Is Better for Your Business?
The concept of inbound and outbound marketing is, by now, quite a familiar concept among businesses. However, most businesses struggle with the decision of which is better, which tactic to use for their type of business, or how to implement either of these methodologies correctly to impact their business successfully. Before we get into answering any of these questions, let's first understand the difference between the two.
In the most basic terms to identify the difference between the two methodologies, think about who initiated the sale. If it was the company, then it's outbound; if it was the buyer, then it's inbound.
Some popular examples of outbound tactics include TV ...
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