Networks are not the only place to find creative spots. There are many techniques and resources available to producers at local stations as well. Radio stations still use music and sound effects production libraries to enhance production. First available on 78-rpm records, then on vinyl LPs, these libraries are now recorded digitally on CD. The production music libraries offer precisely timed versions of instrumental music beds that can be licensed and used as the backgrounds for commercials and other announcements. These music tracks are usually recorded in 10-, 15-, 30-, and 60-second lengths of the same theme. These creatively titled compositions are available in a variety of music styles, tempos, and instrumentation. Most of the music production ...

Get Encyclopedia of Radio 3-Volume Set now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.