CHAPTER ONE
Introduction
New Tools Replace Old Tools
In the award-winning AMC television series Mad Men , set in the early 1960s, a mysterious and massive machine shows up one day in the offices of the advertising agency Stirling Cooper. The machine is a Xerox photocopier, and the workplace is about to change forever. Previously, document duplication was done with a mimeograph, a hand-cranked drum machine that would ink a stenciled original to create up to a hundred ever more slightly muddy copies. Almost overnight, photocopying solved the problem of massive document distribution, accelerating the flow of information in every workplace, improving customer outreach, and becoming a standard tool for almost every employer and employee.
For most ...
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