End-to-End Game Development

CHAPTER FIVE

 

Client Acquisition

 

 

Introduction

Whether you’re starting up an independent game company intent on producing serious games or are trying to launch a serious game effort within some other kind of business, the task of getting and keeping clients is critical. In the previous chapter, we suggested that part of the process is to establish mechanisms for finding clients as you set up your operation. If you’re trying to create a game development group within another kind of organization, you need to start by convincing your department head to help you find clients and use the clout of your existing department to gain entry to prospective customers. We also encouraged you to look for champions within other parts of the organization ...