Chapter 3.1

Energy and enjoyment: The value of household electricity consumption

Phil Grunewald; Marina Diakonova    Environmental Change Institute, University of Oxford, Oxford, United Kingdom

Abstract

Electricity use patterns can be thought of as the result of societal activity patterns. Understanding the relationship between activities and their electricity footprint can therefore help to develop more effective means to engage energy users and to reshape their demand.

In this chapter, we present a new type of data collection, which expands the focus from mere electricity use patterns to the inclusion of the activities underlying them. Reported enjoyment of activities can give insights into strategies to reshape demand.

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