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ENGAGE!: The Complete Guide for BRANDS and BUSINESSES to Build, Cultivate, and Measure Success in the New Web by Brian Solis

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Chapter 6

The New Media University 301

Images and Multimedia

In this chapter, we study social networks dedicated to multimedia and focused discussions along with discussing the social media press release and the Social Media Newsroom.

IMAGES

One of the most understated categories of social networks is also one of the most established. Online photo sharing encourages views and interaction around images, transforming pictures into social objects.

People are, right now, looking for pictures related to products, companies, and brands, interesting people, places, events, and anything else you can imagine, by using keywords within these photo networks to find, react, utilize, remix, share, and republish.

Some of the more successful companies are already sharing art and customer-focused, exclusive content in communities such as Flickr and Facebook Photos. Just to give you perspective, Flickr alone receives on average, 30 million unique visitors per month. Facebook, now technically the largest social network for photos, receives more than 1 billion new photos every month.

On the most basic level, these new image channels can publicize and potentially circulate original artwork, previews and glimpses products, behind-the-scenes shots, events, screen shots, and beauty shots. Essentially all applicable media should be placed in social communities to benefit influencers, customers, stakeholders, and prospects. Create channels within these photo networks and organize the images by albums to ...

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