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ENGAGE!: The Complete Guide for BRANDS and BUSINESSES to Build, Cultivate, and Measure Success in the New Web by Brian Solis

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Chapter 8

The New Media University 501

Microblogs, Monetization, and Twitter

If there's one thing we're learning in the new world of socialized media, it's that our need for higher, modern education will always exist as technology advances and human behavior adjusts to accommodate the continuing rotation of pervasive applications. It's not only the study of the new tools and networks, and the intelligence that powers them, it's also the ongoing survey of the social sciences that reveal true cultures and behavior.

As our journey advances, we learn the value of aggregation and conversational threading in microblogs and microcommunities.

MICROBLOGS, MICROCOMMUNITIES

When this category was initially conceived, it was an industry sector that went by many names—microblogging, micromedia, micromessaging, and micronetworks, among others.

Of all of the micro services available today, Twitter is by and large the leader. FriendFeed, once embraced by the Web 2.0 elite, was later acquired by Facebook. Google introduced GoogleBuzz, but found it difficult to gain traction.

On average, there's a greater number of people updating their social status on microblogs than actually writing blog posts on a daily basis. More links are shared by micromessages than on any other form of digital media. And services such as Twitter represent a more approachable and usable gateway to social media than any of the networks serving as its predecessors.

Twitter has single-handedly forced businesses to pay attention ...

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