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Engagement and Monetization by Top-Earning Mobile Apps

Video Description

Amazon is famously metrics-driven and obsessed with customer satisfaction. In its role as a mobile app publisher, it is perfectly positioned to analyze and interpret millions of mobile downloads and in-app purchases, leading to some surprising and intriguing insights into mobile app engagement and monetization. Based on a cohort analysis across mobile app genres, Amazon has identified some characteristics that differentiate the top 50 revenue-generating apps and games in its Amazon Appstore for Android. Here Amazon presents the results of its analysis and suggests conclusions to be drawn with respect to engagement tactics and strategies. Peter Heinrich Developer Evangelist, Amazon