CHAPTER 7
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A Process Model for Measuring and Improving Employee Engagement
Figure 7.1 depicts an employee-engagement process model with five steps: (1) plan the engagement survey, (2) conduct the survey, (3) report and analyze the results, (4) take action on the results to maintain strengths and improve on weaknesses, and (5) sustain improved engagement over time, including by readministering the survey. The model is shown as a circle because the process is continuous. Communication is at the center of the model—the core—because it is an essential ingredient of every aspect of the engagement strategy and is therefore critical to both short-and long-term success. Each step in the model is briefly summarized in this chapter and then ...
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