2

Faculty outreach

Abstract:

This chapter identifies the challenges of connecting with faculty members and offers strategies for developing a fresh, new approach to promoting the services and resources of the Library.

Key words

teaching

liaison

faculty

communication

marketing

challenges

Imagine a new faculty member arriving at the university, flush with enthusiasm for her new position as Associate Professor. Years of grueling graduate work are left behind, and she looks forward to the opportunity to teach, research, and, most importantly, inspire her new students. Always a fan of libraries and librarians, she quickly contacts the liaison librarian for her discipline and receives a good introduction to the impressive resources and services ...

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