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Engineering Design and the Product Life Cycle by John K. Estell, Kenneth J. Reid

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CHAPTER 2

ENGINEERING DESIGN

We cannot make a living as an engineer unless we know the truths of engineering.

—Fulton J. Sheen, Bishop, televangelist, and author

Engineering is the art of organizing and directing men and controlling the forces and material of nature for the benefit of the human race.

—Henry Stott, Electrical and Mechanical Engineer

In October 2014, Apple introduced the iPhone 6. According to Forbes, Apple sold 10 million of these iPhones in three days. Before the launch, the media and public speculated on the new, innovative features: it was larger, but how much larger? Faster processor? Probably. But how much faster? Is it safe to assume that 10 million people conducted thorough research, weighed the new features and benefits, ...

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