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Engineering Response to Climate Change, Second Edition, 2nd Edition
book

Engineering Response to Climate Change, Second Edition, 2nd Edition

by Robert G. Watts
March 2013
Intermediate to advanced content levelIntermediate to advanced
520 pages
18h 5m
English
CRC Press
Content preview from Engineering Response to Climate Change, Second Edition, 2nd Edition
241Energy Demand, Efficiency, and Conservation
rates of economic return. The corollary question of over-investment in ef-
ciency has not received much serious attention. Consumers are not assumed
to be half-witted if they buy hybrid cars, even though it can easily be dem-
onstrated that there is no economic justication for such an investment.
Interviews with consumers have repeatedly elucidated that noneconomic
factors weighing in heavily on the side of their chosen alternative. If they
sought to buy a small hybrid car, they are motivated by the need to signal
their care of the environment. If they bought a sports utility vehicle, they
are re ...
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Publisher Resources

ISBN: 9781439888469