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Engineering Technology and Applications
book

Engineering Technology and Applications

by Fun Shao, Wise Shu, Tracy Tian
August 2014
Intermediate to advanced content levelIntermediate to advanced
346 pages
12h 11m
English
CRC Press
Content preview from Engineering Technology and Applications
Engineering Technology and Applications Shao, Shu & Tian (Eds)
© 2014 Taylor & Francis Group, London, ISBN 978-1-138-02705-3
Inter net consumption analysis based on impact factors:
Model and experiment
Yujuan Guan
School of Management, Xi’an University of Architecture and Technology, Xi’an, Shaanxi, China
College of Economics and Management, Xi’an University of Post & Telecommunications, Xi’an, China
ABSTRACT: This paper presents an impact factors model for the study on brand communica-
tion in consumers of Internet virtual community. This study based on Social Cognitive Theory,
from brand-related environmental factors and individual consumer motivation f actors, sorts out
the impact factors on brand knowledge sharing, and thus makes hypothesis.
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Publisher Resources

ISBN: 9781138027053