At the heart of entrepreneurship, opportunity is the key word. Many people think of opportunity in different ways, but what is clear is that entrepreneurs are highly skilled at recognizing opportunities. In fact, entrepreneurs have an innate ability to recognize opportunities, assess them, and act on them (or chose not to). Simplistically, four questions are inherently involved: Is there a problem? How big is it? Is it worth pursuing? Am I capable of pursuing it? In this chapter, we look at the skills and processes needed to hone your skills at recognizing opportunity.
1.1 SOURCES OF DISCONTINUITY AND DISSATISFACTION
1.1.1 DISCONTINUITY AND DISSATISFACTION
Perhaps the hardest thing for ...