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Engineering the High Tech Start Up, Volume II by William Flannery, Cory R.A. Hallam

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CHAPTER 2

CREATING YOUR BUSINESS MODEL CANVAS

The Business Model Canvas (BMC) is a powerful tool to help you organize your thoughts and ideas about how your business will be structured and operate. The BMC helps organize all elements in the value delivery chain, from your input suppliers and partners, to your value delivery channels and customer segments. Together in one chart, it captures nine basic elements of your proposed enterprise, namely value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure (Figure 2.1). We add a 10th element to the BMC, specifically cash flow and profit—the timing associated with the difference between revenues and expenses. ...

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