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Engineering the High Tech Start Up, Volume II by William Flannery, Cory R.A. Hallam

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CHAPTER 6

CREATING THE BUSINESS PLAN, SLIDE DECK, AND PITCH

6.1 INTRODUCTION

A commonly held myth among prospective entrepreneurs is that the business plan is the ultimate means by which investors decide whether or not to invest in a new venture. Much has been written about the structure and content of the “good” business plan but little about the actual influence the business plan has on investor’s decision making.

The business plan is only one of up to five documents in a portfolio of information the potential investor typically seeks in considering an investment option. These include the elevator pitch, the executive summary, the presentation (i.e., slide deck and pitch), the business plan, and due diligence. These documents are closely related ...

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