Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer

Leveraging Customer Data within IBM Interact

This chapter describes several e foundational components that are required for a working knowledge of IBM Interact. The examples are in context with the banking use case referred to throughout this book. For specific use within this chapter, the use case is further defined, from the real-time marketer’s perspective. The marketer has defined a specific real-time component to the outbound campaign described in Chapter 6, “Leveraging Customer Data within IBM Campaign” on page 103, and will use IBM Interact ...