Enhance Your Business Applications: Simple Integration of Advanced Data Mining Functions

34 Enhance Your Business Applications: Simple Integration of Advanced Data Mining Functions

3.1 Customer profiling

The challenge that most banking organizations face is that the volumes of data

that potentially can be collected are so great, and the range of customer behavior

is so diverse, that it seems impossible to rationalize what is happening. You may

have reached the stage where you modelled the business environment and

became successful at explaining the customer behavior to one another. Even at

this stage, you have to make the next important hurdle of the ever-changing

customer behavior.

The question that you must address, beyond discovering new information about

customers and using it to drive business forward, is how to anticipate ...