Chapter 1

Introduction

This introductory chapter is designed expressly to give you an understanding of what this book seeks to accomplish, as well as why and how. With this understanding, it is hoped that you will be persuaded to read the entire book with the determination to make the perspectives that are shared here a part of your regular thought process as you go about the day-to-day management of your business. It is the firm belief of the authors that, if you do, you will greatly increase your ability to steer your business toward the accomplishment of your goals. As you will learn, this book is intended as a valuable handbook for small business owners and consultants, rather than as a textbook. Therefore, the approach here is not to overwhelm ...

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