[CHAPTER 11 ]ENOUGH BUSINESS AS USUAL
Business is the economic engine of our Western culture, and if it could be transformed to truly serve nature as well as ourselves, it could become essential to our rescue.
WHAT ARE WE DOING?
What’s the most influential book that takes a critical view of the environmental excesses of business? There’s an argument to be made for Henry David Thoreau’s Walden, Rachel Carson’s Silent Spring, and E. F. Schumacher’s Small Is Beautiful, but our award goes to The Lorax by Dr. Seuss. Seuss created a fanciful landscape and populated it with a technicolor forest of Truffula Trees, a menagerie of curious critters, and two main characters—a clever entrepreneur named the Once-ler ...