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Entering StartUpLand
book

Entering StartUpLand

by Jeffrey Bussgang
October 2017
Beginner content levelBeginner
240 pages
5h 26m
English
Harvard Business Review Press
Content preview from Entering StartUpLand

1. Introduction: Entering StartUpLand

Sitting on a shelf in my office is a 1990 vintage bottle of Dom Perignón. It was given to me by a strategy consulting firm in celebration of its offer to rejoin it after I completed business school. It remains unopened. Instead, I show the bottle to my students every year and tell them my personal story in hopes of inspiring them to enter StartUpLand.

What’s that story?

I was you.

Twenty years ago, I was the audience for this book.

I graduated from college in 1991. After college, I went to work for The Boston Consulting Group (BCG), an amazing place that allowed me to learn about business and strategy at a very young age. A few years later, when I was admitted to business school, BCG offered to pay for school ...

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Publisher Resources

ISBN: 9781633693852