3. The Business Development Manager

“I think we’re screwed,” I grumbled to my VP of Business Development while poking at my wilting salad at the airport restaurant.

We had just come back from a meeting with the president of a major grocery retailer, who was regarded as a thought leader in the industry. Our startup, Upromise, had this great scheme to have grocers contribute a portion of a consumer’s spending to a tax-free college savings account. We believed it would drive loyalty while helping families pay for college. After politely listening to our pitch and letting us walk him through our fancy slides, the president told us he was unconvinced of the benefits of our program. He flat-out turned us down, and predicted that no other grocery retailer ...

Get Entering StartUpLand now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.