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Entering StartUpLand
book

Entering StartUpLand

by Jeffrey Bussgang
October 2017
Beginner content levelBeginner
240 pages
5h 26m
English
Harvard Business Review Press
Content preview from Entering StartUpLand

4. Marketing

When I was head of Marketing at one of my startups, our sales director in Australia came to our annual sales meeting bearing a gift for me: a boomerang. He said it was because I always came back to him with answers to his questions when he was in the field chasing sales opportunities. I keep that boomerang in my office to this day and still think about how much field salespeople appreciate it when the marketing team gets back to them in a timely, responsive fashion. For a marketing executive, being customer focused means paying attention to your internal customers as well as your external ones.

When entrepreneurs discuss with me the reasons they need to raise money for their startups, the focus is typically placed first on building ...

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Publisher Resources

ISBN: 9781633693852