October 2017
Beginner
240 pages
5h 26m
English
Accenture, 165
acquisition, customer
business development function and, 70
growth function and, 114, 116, 122–123, 127, 128, 129
marketing and, 82, 85, 88, 103–104, 175, 176
types of channels to pursue, 124–125
ACV (average contract value), 171
Adobe Analytics, 115
advertising, 61, 83, 84, 87, 90, 115, 122
Agile development process, 45–49
Agile Manifesto, 46
Amazon, 76
Amazon Web Services (AWS), 122
analytics
growth function and, 115, 118, 124
marketing function and, 85, 87, 102, 110
sales and, 155
Android, 44
App Annie, 115
Apple, 44
application programming ...