Index

A/B testing, 37, 89, 115

Accenture, 165

account management, 157159

acquisition, customer

business development function and, 70

costs analysis, 9091, 203

growth function and, 114, 116, 122123, 127, 128, 129

marketing and, 82, 85, 88, 103104, 175, 176

types of channels to pursue, 124125

ACV (average contract value), 171

Adobe Analytics, 115

Adobe Omniture, 87, 102

advertising, 61, 83, 84, 87, 90, 115, 122

Agile development process, 4549

Agile Manifesto, 46

Airbnb, 11, 93, 122, 125

Amazon, 76

Amazon Web Services (AWS), 122

analytics

growth function and, 115, 118, 124

marketing function and, 85, 87, 102, 110

sales and, 155

Andreessen, Marc, 70, 72

Android, 44

angel investors, 11, 202, 206

App Annie, 115

Apple, 44

application programming ...

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