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Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization by Andrew McAfee

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Contents

Copyright

Acknowledgments

1     Introduction

Part I    ENTERPRISE 2.0        The Power of Technology-Enabled Collaboration

2     Vexations and Missed   Opportunities in Group Work   Four Case Studies

3     Web 2.0 and the Emergence of Emergence   A History, Explanation, and Definition of Enterprise 2.0

4     New Approaches to Old Problems   Hitting the Bull’s-Eye with Enterprise 2.0

5     Uniquely Valuable   The Benefits of Enterprise 2.0

Part II   SUCCEEDING WITH ENTERPRISE 2.0

6     Red Herrings and Long Hauls   What Is, and Isn’t, Difficult About Adopting   the New Tools and Approaches

7     Going Mainstream   A Road Map for Enterprise 2.0 Success

8     Looking Ahead   The Vision, the Liar’s Club, and Model 1 Versus   Model 2 Behavior ...

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