Appendix G—Glossary

Advocacy: Creating a movement of “net-fluencers” to influence conversation, actions, or motives in support of one’s objective.

Aggregation: Gathering and remixing content from blogs and other websites that provide RSS feeds; typically displayed in an aggregator such as Bloglines or Google Reader, or directly on your desktop using software (often also called a newsreader). Beneficial for breaking news, CNN has effective tools such as these. Digg and Reddit are examples of aggregator sites.

Ajax (asynchronous JavaScript and XML): A development technique for creating interactive web applications.

Alerts: Search engines, such as Google, allow you to specify words, phrases, or tags that you want checked periodically, with results ...

Get Enterprise 2.0 now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.