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Enterprise Augmented Reality Projects
book

Enterprise Augmented Reality Projects

by Jorge R. López Benito, Enara Artetxe González
December 2019
Intermediate to advanced content levelIntermediate to advanced
388 pages
8h 11m
English
Packt Publishing
Content preview from Enterprise Augmented Reality Projects

AR for retail

Retail is one of the fields where AR offers a wider range of possibilities, from satisfying and engaging the consumer in order to reduce returned products, to linking products with social media or personalizing the shopping experience. Some examples of this include trying products before buying them so that users can visualize clothes, shoes, glasses, or even makeup over themselves before actually buying the products. By doing this, they can see how a product such as a piece of furniture, art, or even wall paint looks on their homes with AR.

Other examples include seeing extra information about a product, such as comments and reviews, before buying a product, receiving geopositioned information and discounts from the stores ...

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Publisher Resources

ISBN: 9781789807400Supplemental Content