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Enterprise Augmented Reality Projects
book

Enterprise Augmented Reality Projects

by Jorge R. López Benito, Enara Artetxe González
December 2019
Intermediate to advanced content levelIntermediate to advanced
388 pages
8h 11m
English
Packt Publishing
Content preview from Enterprise Augmented Reality Projects

Using AR for retail

Retail is one of the fields where AR offers a wider range of possibilities, from satisfying and engaging the consumer in order to reduce returned products, to linking products with social media or personalizing the shopping experience. Some examples of this are as follows:

  • Trying products before buying them. This is where users visualize clothes, shoes, glasses, or even makeup before actually buying the products.
  • Seeing how a product such as a piece of furniture, a piece of art, or even wall paint looks in their homes with AR.
  • At the store, seeing extra information about a product, such as comments and reviews, before buying it.
  • In a commercial center, receiving geopositioned information and discounts from the stores ...
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Publisher Resources

ISBN: 9781789807400Supplemental Content