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Enterprise Content Strategy by Kevin Nichols

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Chapter 1. Definitions and Approach to Enterprise Content Strategy

Within the digital and interactive world, content strategists continue to discuss how to define content strategy. Even the term content has many definitions. In this chapter, you will learn how to define content, what enterprise content strategy is, a recommended approach for building an enterprise content strategy framework, and when to engage an enterprise content strategist. I also discuss several ways to approach a project.

This chapter also covers the role of omnichannel and omnichannel implications for content strategy, particularly enterprise content strategy.

1.1. What does content mean?

In 2013, Rebecca Schneider[1] and I came up with this definition:

Content: any information ...

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