O'Reilly logo

Enterprise Content Strategy by Kevin Nichols

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 2. Plan Phase

Plan Phase

Enterprise content strategy projects always begin with a plan phase. For a new project, the plan phase helps sell the content work to the leaders and other decision makers in an organization. Planning also informs the scope of the effort necessary to execute the work.

For a publication process that uses a closed-loop approach, where an organization continually evaluates content and where new content areas are explored semiannually or quarterly, this phase identifies new content focus areas, such as a new section of a desktop website or an investment in an area of high-performing content. This phase can help an organization identify ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required