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Enterprise Content Strategy by Kevin Nichols

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Chapter 3. Assess Phase

Assess Phase

The assess phase, sometimes referred to as the discovery phase or current-state analysis, provides a snapshot of an organization’s content ecosystem. During this phase, you survey business goals, existing content, competitive content, content operations, content lifecycles, and governance structures. All this analysis provides a detailed understanding of how content performs and functions in the current environment. This understanding provides a foundation for an improved future-state model. By identifying gaps, issues, pain points, strengths, and requirements within the current state, the content strategist can determine ...

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