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Enterprise Content Strategy by Kevin Nichols

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Chapter 4. Define Phase

Define Phase

The define phase is your opportunity to set the stage for your future digital and offline content experiences. In the define phase, you define the future content experience based on what you learned in the assess phase. As you sift through the findings of the assess phase, you will most likely identify issues that warrant a response. As you assimilate your findings, tie any issue or gap either to an implication (the impact on the success or efficacy of a solution or experience) or to a recommendation for future improvements. Take the issues, gaps, and strengths you identified and create a vision of how these will manifest ...

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