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Enterprise Content Strategy by Kevin Nichols

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Chapter 5. Design Phase

Design Phase

Once you complete the plan, assess, and define phases, you are ready to embark on one of the most exciting phases of enterprise content strategy work: the design phase.

All your previous efforts culminate in this phase, evolving that work into a desired model.

During the design phase, you design several pieces of the content ecosystem, including these:

  • Strategic intent for content experience
  • Content lifecycles
  • Content types
  • Taxonomy and metadata
  • Content logic in content experience
  • Content modeling, including all rules for content
  • Page-level content strategy
  • Editorial guidelines, including voice and tone definition

This chapter will ...

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